An audience obsessed, data-driven marketer clinging to the belief that good advertising is a blend of art and science, Gary is the founder and director of strategy at Convoke – a boutique Seattle agency focused on gaming, esports and tech. Working with clients such as Acer, Xbox, US Army and Microsoft, his work focuses on understanding the cultural and technological underpinnings of audience economics to drive business results at scale. A first generation Hispanic-American, Gary is a member of the Latino business leadership group The Alumni Society, holds a master’s degree in integrated marketing communication from Northwestern University and is a regionally ranked PUBG player on Xbox.